Monday, 8 October 2012

Research Report


                     Research Report

With almost a month gone my research regarding renowned music magazines have met its conclusion. My research deduced many valuable results that would defiantly aid me in the construction of my own magazine. With the result of interviews and questionnaires I came to a conclusion that the main audience (Target audience) that are interested in this type of music are mainly ranging from the age of 18 to 40 years. The genre I selected is heavy metal because it is becoming an increasingly popular choice of the new generation. Regarding the source of marketing I have decided that for my magazine the best methods of advertising would be flyers and brochures that I would display on most visited book shops that serve the same type of magazines, Also another scheme is online adds on famous metal music websites. Now that the marketing is decided upon the next question is distribution process for that as my questionnaires concluded the best and most convenient methods are Retail shops and online theses will be my sources of distribution. More or less all magazine offer a free giveaway with their issues same would be my case I would be offering a Compact disk (CD) featuring an album of the band that is emerging on my magazine. There after my magazine is fully planned and is ready to be produced this is my very next task now that I am done with the research and selection of the most suited methods for me.