Behind the scene

Location/Materials/Artists

Location

   i used a basement and set up a studio there with a plain white background so that it would be easy for me to edit the background later               

                                                                  Material used 

                                                              Soft box used as the fill light

                                                               Tripod to set the camera on

                                                             Soft box (Large) key source of light

                                           Reflector used to fill light
                                                
                                               Artists 

                                            

Hardware/software used

Nikon D5100

Nikkor 18-55mm lense

dell inspiron 1440

                                                                             
                                                                      Window 7

                                       
                                                                  Photoshop CS5

Shooting Plan

Shooting plan

                  Shooting plan

After all the research came the time to bring it all in to implementation. For that I need to make a plan. All the characters and the place where I needed to shoot was clear to me, I had decided to use my Fathers students from another school as my models and his school basement became my studio, I planned to assemble them at the school as it was the nearest to them. There I would set up my studio, I have planned to use a white cloth for my background as I planned to add the background afterwards to my image in Photoshop. I estimated a budget of RS 30000, keeping in mind that I had my own camera and studio lights so they were not an expense to me. I had to arrange all the costumes and accessories and then we all had to gather at one place for the shoot to take place. We finalized a date that suited everyone, the makeup artists were arranged from the school, They were the teachers at my father’s school. When all was planned now the final implementation could take place.

Mood Board

Budget Plan

Layout Sketches

                                     

Mind map for naming magazine

Results of questionnaires

Masthead Sketches

Questionnaires

Questions from amna_qaiser

Preliminary Exercise (School magazine)

This is the main cover of my school magazine. The cover displays a student performing in an inter school basketball competition this image reflects the theme of this issue of the magazine which is sports. In the background the spectators are shown who are the audience for the match.The cover story "A star is born in Algc" is used to convey a message that the students of Algc are the stars of tomorrow, Like the famous basketball player "Anthony Parker"

This is the content page. There are three main headings and further subheading stating the background of the school,The events and the contact information of the school. Images of various events like elections for the school council and the  welcome party for the new A1 etc. The background is kept plain white and a strip for the title stating content is placed at the top.

School magazine analysis

School pages analysis from Amna Qaiser

Research Report

                     Research Report

With almost a month gone my research regarding renowned music magazines have met its conclusion. My research deduced many valuable results that would defiantly aid me in the construction of my own magazine. With the result of interviews and questionnaires I came to a conclusion that the main audience (Target audience) that are interested in this type of music are mainly ranging from the age of 18 to 40 years. The genre I selected is heavy metal because it is becoming an increasingly popular choice of the new generation. Regarding the source of marketing I have decided that for my magazine the best methods of advertising would be flyers and brochures that I would display on most visited book shops that serve the same type of magazines, Also another scheme is online adds on famous metal music websites. Now that the marketing is decided upon the next question is distribution process for that as my questionnaires concluded the best and most convenient methods are Retail shops and online theses will be my sources of distribution. More or less all magazine offer a free giveaway with their issues same would be my case I would be offering a Compact disk (CD) featuring an album of the band that is emerging on my magazine. There after my magazine is fully planned and is ready to be produced this is my very next task now that I am done with the research and selection of the most suited methods for me. 

Target Audience

Audience from Amna Qaiser

Magazine pages Analysis

Magazine pages analysis (2) from Amna Qaiser

References Links to music magazines

links to Music magazine Sites

Revolver http://www.revolvermag.com/

Metal hammer http://www.metalhammer.co.uk/

HM magazine http://www.hmmagazine.com/

Metal leater http://www.metaleater.com/

Terrorizer http://www.terrorizer.com

Kerrang Magazine Analysis

Introduction

Kerrang! Is a UK-based magazine devoted to rock music published by Bauer Media Group. It commenced publication on 6 June 1981 and was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focused on the New Wave of British Heavy Metal phenomenon.

Target audience

Kerrang targets metal music fans. Keeping in mind the genre of music that it portrays it can be estimated that this magazine targets the age group of 15 to 30+. In every issue of this magazine including this they display people (s) giving them a punk style look. This would mainly attract teenagers who them self adopt such get up.

Publishing institutions

Kerrang  is published by Bauer Media Group.  It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Launched as a monthly magazine, Kerrang! Began to appear on a fortnightly basis later, and in 1987 it went weekly

Layout trademark

The masthead (Title) font is the layout trademark of Kerrang. The title is in a font that displays a image of a shattered glass this is for the reason that loud sound such as metal music can shatters a glass. This font is common on all its issues thus is considered the trademark for this magazine

Audience Value

This magazine provides its audience with many free give away with every issue. It keeps it spectator interacted with attention-grabbing covers of top metal music artists. This reflects that kerrang is very keen to provide its audience with the best news and updates thus keeping a very high brand image parallel to valuing its audience.

Target audience

Terrorizer Magazine Analysis

Introduction

Terrorizer is an extreme music magazine published by Dark Arts Ltd. in the United Kingdom. It is released every four weeks with thirteen issues a year. Terrorizer published its first issue in October 1993 with Sepultura on the cover and a price of £1.95. To date Terrorizer has produced nine genre specials and one 'issue' special, the Art Special, part one of the black metal special being the magazine's second best selling single issue on the UK newsstands and part one of the second progressive rock Special.

Target audience

This magazine targets Heavy metal music fans regardless of age however a seeming guess would be around 18 to 40+.The main focus can be considered to be done on teenagers because they are in most of the cases a huge consumer of this genre of music. An informal tone is used in texts example could include the line   “I am Close to losing my mind”

Publishing institutions

Terrorizer is published by Dark Arts Ltd. in the United Kingdom. It is released every four weeks with thirteen issues a year. The terrorizer published its first issue in October 1993.For the distribution retail shops and small and big book stores were used.

Layout trademark

The masthead (Title) font is the layout trademark of terrorizer. The font used is in a spooky style to give a feel of terror/fear. This font is common on all its issues thus is considered the trademark for this magazine

Audience Value

This magazine completely reflects the value of its audience as it claims it is reported to have provided the best updates on latest metal music. It fully engages its audience with eye-catching covers of top metal artists and bands. Added benefits are also given to the spectators such as a free cd with every edition and a poster.

Reason for choosing Print brief

I had shot listed two option movie and magazine from which i finally decided to go for the print brief. The basic reason for this choice is that i am much more interested in still photography than movie production. I do photography as a hobby and thus have the basic knowledge of working on this art. Another very big reason for this selection was the fact that people were willing to be models for the shoot but very few were actually comfortable with the movie part where they hesitated about dialogue delivery and camera consciousness. I also plan on continuing in the field of print media in my further career path hence this would be a chance to get the first exposure, The genre that i selected was black heavy metal for the very reason that i myself am a fan of it and thus it will be easier for me to work with it regarding the getup and nature of the theme implemented on my models and  producing my own magazine pages.   

Print Brief

The print brief includes two task
1) Preliminary Task: The construction of two pages of a school magazine for the preliminary task which include the cover and the content page for the cover page a medium closeup shot is to be used as the main image and the content page should include all that is published in the magazine.

2) Main Task: secondly the  construction of three pages of a music magazine on the genre of our choice for the main task , after finalizing the type of music the next step would be the development of the pages one by one. The three pages include

•  Main cover page
• Content page
•  Double fold spread page  

For this purpose we are required to conduct our own photography shoot and all the images need to be authentic and self taken, and the using an editing software (Photoshop in our case) we are required to construct our pages using all the learned conventions. The main page will include a cover story and sub stories that are published in the magazine also the masthead etc. Secondly the contents of the second pages needed to be decided and it all needs to be self created and authentic. The last page which is our double fold spread which comes in the center of the magazine and is as the name implies two pages spread throughout which will contain related context 

Media Studies….What got me here???

Hello my name is Amna Qaiser. I am a A level first year student from Beacon house Algc. My reasons for opting for Media studies in A levels  firstly was the growing influence of media on our society and the much needed interaction between people that the media creates. By media I not just mean the visual media but parallel to that the rapidly growing social media. Furthermore I had decided to craft my career in media studies for which I made a combination of Business studies, Media studies and Applied ICT all of which seemingly had a benefit for me in this field in future. More over our family background stating my father as being a professional Photographer encouraged me to carry this tradition further ahead. Media is no less that art and my passion for art and willingness to do things creatively pushed me into this area. Concluding my introduction I would like to say that our country is much in need of people that can benefit our media sector to promote a positive image of Pakistan worldwide