Kerrang Magazine Analysis

Introduction

Kerrang! Is a UK-based magazine devoted to rock music published by Bauer Media Group. It commenced publication on 6 June 1981 and was edited by Geoff Barton, initially as a one-time supplement in the Sounds newspaper, which focused on the New Wave of British Heavy Metal phenomenon.

Target audience

Kerrang targets metal music fans. Keeping in mind the genre of music that it portrays it can be estimated that this magazine targets the age group of 15 to 30+. In every issue of this magazine including this they display people (s) giving them a punk style look. This would mainly attract teenagers who them self adopt such get up.

Publishing institutions

Kerrang  is published by Bauer Media Group.  It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Launched as a monthly magazine, Kerrang! Began to appear on a fortnightly basis later, and in 1987 it went weekly

Layout trademark

The masthead (Title) font is the layout trademark of Kerrang. The title is in a font that displays a image of a shattered glass this is for the reason that loud sound such as metal music can shatters a glass. This font is common on all its issues thus is considered the trademark for this magazine

Audience Value

This magazine provides its audience with many free give away with every issue. It keeps it spectator interacted with attention-grabbing covers of top metal music artists. This reflects that kerrang is very keen to provide its audience with the best news and updates thus keeping a very high brand image parallel to valuing its audience.

Target audience